As part of SYPE's 20th Anniversary celebrations, we sought out some help from the community to rebrand.
Together with our Regina chapter, we put out a RFP for brand ideas, narrowed down proposals to three we thought best met the criteria, and chose one to flesh out and launch during the Silver Spades gala in June.
The winning brand proposal was created by Logan Seidlik, a freelance designer from Regina. The thought behind his idea is that young professionals and entrepreneurs make waves, navigate challenging terrain and communicate clearly. This really struck a chord with us and put forward a strong foundation to build our visual identity upon.
The resulting brand sets SYPE up for another 20 years! Check out our new logo and colours below: